Here, virtue requires virtue signaling. People want to know that you value them, and respond well to sincere admiration. Objectifying a person means using their output without either of the above. Sacrificing other options in favor of the well-being of the person and expressing appreciation both happen naturally when people treat others as real people, regular people.
To take an extreme case, consider the pimp. The person depicted in the movie Hustle and Flow exists to a limited extent in reality. However, overwhelmingly more pimps exploit women mercilessly, and treat them as worthless and categorically unworthy of respect. See the documentary Pimps Up Hos Down.
People get into all kinds of situations, so appearances may deceive. If I don't see reasonable sacrifices made and hear accurate praise, then there's a problem. Often, that problem is objectification. See the way some people relate to their parents.
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"I find that the best way [to increase self-confidence] is to lie to yourself about who you are, what you've done, and where you're going." - Richard Ayoade