Most effective advertising slogan?

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Joined: 12 May 2008
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22 May 2010, 11:14 pm

From all aspects, what slogan do you think was the most powerful, the most effective advertising slogan you've ever seen?

I think Nike's "Just Do It." approach was the finest, as it was not only short and memorable, two statistically identifiable qualities which affects how effective a slogan is, but it also served as a means of psychologically enabling the consumer to purchase. Just do it? Well, OK. The slogan was also subtly coercive in this manner, making it an almost perfect manner in which for them to promote their product.

M.

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MrEGuy
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22 May 2010, 11:29 pm

Everything George Lois ever pimped. If you haven't studied George Lois, you haven't studied the subject at all.

Vanilla_Slice
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23 May 2010, 3:16 am

Fun fact. Salman Rushdie who got into all sorts of trouble when he wrote 'The Satanic Verses' was an advertising copywriter. He's responsible for the phrase "naughty but nice" which was used to advertise cream cakes in the UK. My favourite is an advert which was eventually banned in the UK because motorists were being distracted and crashing their cars. A rather large lady was advertising the wonderbra and underneath it just said "Hello Boys".

http://theinspirationroom.com/daily/pri ... o-boys.jpg

WARNING: Image may not be safe for work

Vanilla_Slice

nick007
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