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28 Jan 2016, 12:44 pm
Quote:
Tru by Hilton's innovative features include:
The Hive, a first floor experience that's more than a lobby - 2,770 square-feet of open space with unique ways for guests to engage with others or spend time alone - in one of four distinct zones for lounging, working, eating or playing.
The Play Zone, filled with table games, a large-screen TV (featuring DIRECTV), and tiered, stadium-inspired seating.
A centrally located Command Center - a re-envisioned front desk - featuring a social media wall with real-time content to foster engagement among guests, and a 24/7 market offering fun snacks and refreshments, single-serve wine and beer*, healthy light meal options and sundries for purchase.
....
A technology-forward mentality featuring segment-leading complimentary Wi-Fi bandwidth allowing guests to download and stream content on their devices, plentiful power sources, and mobile check-in, room selection and Digital Key available through the Hilton HHonors mobile app.
A collaboration with DIRECTV, offering guests more than 150 channels, like they have at home.
......
A brand personality that's full of life with a spirited culture grounded in a thoughtful, reliable and unflappable approach to guest service.
"More than 40 percent of all U.S. hotel stays are within the midscale and economy sectors[1] and Tru by Hilton addresses a gap in the marketplace by appealing to the youthful mindset demographic, pushing the industry to marry quality and value," said Jim Holthouser, executive vice president, global brands, Hilton Worldwide. "We're breaking through the clutter of undistinguished offerings to capture the hearts of today's travelers and anticipating the needs of tomorrow's guests, while delivering a hotel that's a place travelers will want to go to rather than just through."
...
More information about Tru by Hilton can be found at http://www.trubyhilton.com.
The Hive, a first floor experience that's more than a lobby - 2,770 square-feet of open space with unique ways for guests to engage with others or spend time alone - in one of four distinct zones for lounging, working, eating or playing.
The Play Zone, filled with table games, a large-screen TV (featuring DIRECTV), and tiered, stadium-inspired seating.
A centrally located Command Center - a re-envisioned front desk - featuring a social media wall with real-time content to foster engagement among guests, and a 24/7 market offering fun snacks and refreshments, single-serve wine and beer*, healthy light meal options and sundries for purchase.
....
A technology-forward mentality featuring segment-leading complimentary Wi-Fi bandwidth allowing guests to download and stream content on their devices, plentiful power sources, and mobile check-in, room selection and Digital Key available through the Hilton HHonors mobile app.
A collaboration with DIRECTV, offering guests more than 150 channels, like they have at home.
......
A brand personality that's full of life with a spirited culture grounded in a thoughtful, reliable and unflappable approach to guest service.
"More than 40 percent of all U.S. hotel stays are within the midscale and economy sectors[1] and Tru by Hilton addresses a gap in the marketplace by appealing to the youthful mindset demographic, pushing the industry to marry quality and value," said Jim Holthouser, executive vice president, global brands, Hilton Worldwide. "We're breaking through the clutter of undistinguished offerings to capture the hearts of today's travelers and anticipating the needs of tomorrow's guests, while delivering a hotel that's a place travelers will want to go to rather than just through."
...
More information about Tru by Hilton can be found at http://www.trubyhilton.com.
Tru is designed for Millennials (there is no agreed upon time frame for this generation), by using market research, available data and social media.
What is Millennial? Essentially anyone born after the U.S. Bicentennial (July 4th 1976).
So who's going Tru?
Sweetleaf
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28 Jan 2016, 1:18 pm
28 Jan 2016, 1:44 pm
28 Jan 2016, 1:48 pm
Sweetleaf
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28 Jan 2016, 2:17 pm
28 Jan 2016, 3:35 pm
29 Jan 2016, 9:07 am
Fogman
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29 Jan 2016, 9:22 am
29 Jan 2016, 12:29 pm
