when applying moisturizer, apply within 3-5 minutes after you wash your face. that way it will trap the moisture in your skin. also, use creams rather than lotion. also, if you have sensitive skin, you should use soap that is gentle on skin and free of any fragrances. the same goes for moisturizing creams. i use eurcerin calming cream, it prevents my skin from getting dry and itchy. you could try the eurcerin redness relief cream.
http://www.eucerinus.com/
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I hereby accuse the North American empire of being the biggest menace to our planet.