Why is the 'Kindle' named so?

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As title.

cause it kindles interest in books i guess. i have one and it says that on the screen-saver.

http://www.printmag.com/article/who-nam ... e-(and-why)

I thought it was because an electronic hand held reader will soon transform paper and ink books into kindling.

ruveyhn

I can't help but think of burning books.

I think ruveyn is correctest, but the other meanings might have validity too.

Keep 'em coming.

well..it could be that a hand held divice can now serve as a kind of portable hearth- or tribal camp fire.

Even on the go you can carry a glowing thing around which you can commune with story tellers in a primal way.

More like it's such a piece of sierra hotel india tango that kindling is all it's good for.

Juliet kilo, guys.

More likely it's because they think that now that it's easier to buy and read books on the go, it might kindle the love of reading in the owner. God knows most Americans could do with cracking open a book or two. No offense to my fellow Americans if this is not the case.

http://www.cronan.com/recent_work2.html

all the really cool names were taken...