Articles like this usually make me kind of angry or kind of sad. I suppose that advice is probably good for most men, but most men didn't have to spend years of their life learning how keep from being blinded and deafened by normal stimulus, to recognize and make smiles, to remember to look at people when they talk, or to learn what normal people thought were good conversation topics. If that guy has had success, it's because he's relied on a system every day of his life that has been so ingrained in him from birth that he was never consciously aware of it. Basically his whole spiel is that you shouldn't do dumb s**t that gets in the way of the system you already have from doing what it's supposed to do. It don't find his advice helpful in the slightest. Most social advice is like this, and it is basically the same as saying, "just wander around blindly without thinking about what you're doing, and your social life will work out just fine, just like other automated functions like eating, sleeping, and pooping do (assuming that you get good sleep and have a healthy digestive system)."