Direct was seriously just a Japanese Direct dubbed into English, followed by Nintendo Treehouse streaming some gameplay, with the only real new info being:
Dolls will be called Skells in the NA version
Skells can be customized to an insane degree, between armor parts, weapons, naming the Skell and painting the different parts
Main character Cross is very customizable too. The stream showed a female version and a black male, so the Cross they've primarily shown is just the generic default a la Mass Effect's "default" Commander Shepard
Small bits of explanation regarding various gameplay elements, most of which those of us following this stuff already knew....but plenty of new Skell combat info.
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Ore Sanjou!