TenMinutes wrote:
Pre-Musk, twitter earned approx US$5B per year and spent $5.2B. A deficit, but within striking distance. Musk's financing of the twitter deal has saddled them with $13B in debt, with approx $1B in INTEREST per year, which means, best case scenario, he's increased their losses from $0.2B to $1.2B per year. Best case scenario.
But Musk doesn't even have best case scenario. The majority of his advertisers have cut back or canceled. Some of them are saying they don't even have anyone at twitter they can contact anymore, but most are leaving because moderation has gone to hell. It's become a friendlier place for fascists, and contrary to his stated intent, a hostile place for free speech. Other than for fascists.
Even Musk is admitting there's a possibility that Apple will drop the twitter app from the iOS app store. His response? He'll develop his own phone. LOL.
Perhaps, more conservative businesses may advertise on Twitter now.
Time will tell.