"real people, not actors"

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I saw this in a car commercial with people in it where it said in writing "real people, not actors". Are they saying that actors aren't real people?

I heard that line in more than a few commercials. Actors put on a facade; they play a part that isn't real. Perhaps that's what the commercials mean by real people

Actors are real people but they get paid to follow written scripts and play fictional characters. But this ad and others like it are just using one of their many stupid ways to trick us into thinking the people in them are like "us". Like they're relatable or whatever. And how do we know the commercial isn't lying about them not being real actors? Commercials lie to us all the time.

It's just a figure of speech.

What they mean is that "these are not fictional characters being played by actors. These are real folks like you being interviewed giving their real reactions to the product being advertised".

Not that that makes the commercial REALLY more credible. But it makes it look credible (maybe for every person shown raving about the product there were fifty folks saying it sucked who were left on the cutting room floor).

I always thought it meant people you really use the product or service.

A lot of times the casting director for this type of commercial will hire actual actors who happen to own the product but they are still professionally paid actors.