Hydrogen in the combustion chamber supposedly allows for leaner mixtures to be run, which can reduce pumping losses and increase part-load engine efficiency. The device also likely increases load (better efficiency) on the engine when creating Hydrogen, and is usually hooked up to the electrical system, so I imagine altering it's operating routine such that it would always run during DFCO so not all of the energy when decelerating and/or coming to a stop was lost could be done, allowing for energy storage, maybe ~.5-1kW depending on conversion efficiency and maximum alternator current. Compared to other lean burn engines, such as CI, there is relatively little NOx production, and supposedly the rate of EGR compared to load can be altered. Here's more if anyone is interested.
That being said, the ~48mpg could be achieved just as easily by a change in gearing and driving habits depending on the route driven, so as usual these things should be taken with a grain of salt. I personally average ~32mpg in a car that's rated for ~19mpg according to fueleconomy.gov with only changes in driving habits, so I imagine I could see a similar increase from the pictured Escort Wagon's ~29mpg average by simply driving efficiently, so to speak. No need for additional equipment.