slave wrote:
xenocity wrote:
http://googleblog.blogspot.com/2015/08/google-alphabet.html
Google Inc. is officially no more!
Alphabet will be the name of what will effectively be a new holding company, the Web company said in a blog post Monday. It will include Google Inc. and Calico, a separate unit that includes Google Ventures, Google Capital, Google X and other subsidiaries.
Don't worry all the stock you own in Google Inc. is fully convertible into stock in the new company Alphabet Inc.
Eventually all the stock will trade under GOOG ticker.
Page will become CEO and Sergey will become President of Alphabet (both at Alphabet).
Sundar will become CEO of the new Google (subsidiary of Alphabet)
Cui bono?
might be to create some liability separation or distance themselves from lawsuits or gain with some intl tax issues...f**k if I know

More due to branding and structuring.
Each subsidiary will operate on it's own for the most part, acting as it's own company.
Alphabet will fund everything, be legally responsible for everything, market everything, and most other stuff.
Alphabet will also be able to intervene on each subsidiary.
The restructuring should make everything run more efficient.
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Something.... Weird... Something...