J. Crew Ad: Boy With Pink Toenails
Apparently they are coming to the UK later this year.
http://fashion.telegraph.co.uk/news-fea ... he-UK.html
Bethie
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Joined: 26 Jul 2010
Age: 38
Gender: Female
Posts: 2,817
Location: My World, Highview, Louisville, Kentucky, USA, Earth, The Milky Way, Local Group, Local Supercluster
Human bullshittery. We've been over that a dozen times, and you couldn't name a single eternal and universal gender role,
or support the assertion that everything humans do "has to" have a basis in nature.
Anyway. How horrible to "celebrate" being transgendered?
I doubt that boy was, but it's a tell-tale sign of a deep cultural divide when things I and others consider basic moral values illicit outrage from conservatives.
Neocon smear campaign, in dramatic black and white: "Barack Obama voted for federal funds to be used to subsidize abortion....NINE TIMES."
Me: HELL yeah!
_________________
For there is another kind of violence, slower but just as deadly, destructive as the shot or the bomb in the night. This is the violence of institutions; indifference and inaction and slow decay.
Human bullshittery. We've been over that a dozen times, and you couldn't name a single eternal and universal gender role,
or support the assertion that everything humans do "has to" have a basis in nature.
Anyway. How horrible to "celebrate" being transgendered?
I doubt that boy was, but it's a tell-tale sign of a deep cultural divide when things I and others consider basic moral values illicit outrage from conservatives.
Neocon smear campaign, in dramatic black and white: "Barack Obama voted for federal funds to be used to subsidize abortion....NINE TIMES."
Me: HELL yeah!
its PR BS just to make a quick buck. Now would J. Crew put a stunt off like that if there turnover was good?
I saw this on the Daily Show the other day, I have to agree that the "outrage" is pretty ridiculous. I don't think on it's own it will effect the future sexuality of the child. Personally however, I don't think it's appropriate for a parent to encourage or to even allow young children(particularly boys) to go against traditional gender roles. There are societal norms, like 'em or not, and kids can be really cruel. I had enough trouble as a kid without my mom dressing me up in pink and painting my toenails. I think the trauma resulting from that sort of thing could effect a child in adulthood quite seriously.
In the UK back in the 90s a few Benetton billboard ads sparked off debate, in the end the British Advertising Standards Authority has to step in by banning some of them.
There is a lot of psychological study conducted for an advertisement (particularly when it is a large company). Things are rarely spontaneous.
There's certain a science to advertising, but in this case, I'm pretty sure added exposure via free publicity was all that the marketing department was thinking about. The only agenda was to get a lot of people to say J. Crew in public. Yay, buzzword - that sort of thing. I doubt they care at all about gender issues.
This kind of publicity they might not want, because it pisses off a segment of the population unless it was for ideology and not the bottom line. I'm not understating when I say everything is planned in advertisements right down to the colors used if it is a good ad.
I suspect it's the type of publicity they do want precisely because it pisses off a segment of the population. The segment of the population that it pisses off is stodgy conservative adults. That is exactly who you want to piss off if you want young fashionable hipsters to buy your clothes.
I'm wearing J.Crew clothes right now. My closet is full of them. Many of them I bought 10 years ago. Some I even bought 15 years ago. Their clothes are timeless and well made and so the pants I bought 15 years ago are just as suitable now. I am middle aged. You pretty much have to be either middle aged or elderly to keep literally wearing the same clothes for >10 years. And that's a problem for J.Crew. Their very timelessness and well-builtness has induced a lot of people in their 40's to keep wearing the J.Crew clothes they bought in their 30's. I have bought some new pieces. With any luck I'll still be wearing them in my 50's.
I am a devoted J.Crew customer and so are many others my age and J.Crew hates this. They've got to expand beyond people like me because having a middle aged customer base that only buys 2 new things a year is hurting their bottom line. J.Crew was extremely popular with young people in the 80's. That's when I and many others started wearing their clothes. All of us who started wearing J.Crew in the 80's are still wearing their clothes but now we are middle aged and don't bother keeping up with fashion. Also, the very fact that we are visible customers, walking around town in our 10 year old J. Crew shirts, gives the entire clothing line a taint of middle-aged-ness.
J. Crew desperately needs to recapture the young, fashionable, spendthrift customer base that it had back in the 80's. Young people buy, buy, buy and wouldn't be caught dead in a sweater they were wearing 3 years ago (never mind 10 years ago, when they were still in children's sizes). Enter the boy with the pink toenails. He's "edgy". He irritates middle aged people. In some quarters he may even actively piss them off. Hurrah! J.Crew is young again! Maybe somebody who wasn't even born in the 80's will buy their clothes. And buy new ones next year. And buy new ones the year after that. That's the hope, anyway.
Bethie
Veteran
Joined: 26 Jul 2010
Age: 38
Gender: Female
Posts: 2,817
Location: My World, Highview, Louisville, Kentucky, USA, Earth, The Milky Way, Local Group, Local Supercluster
I swear, if I was a man I'd wear a dress and makeup just to shock the easily-shocked.
Alas. I'm a woman and am pretty much free to wear whatever. ![]()
_________________
For there is another kind of violence, slower but just as deadly, destructive as the shot or the bomb in the night. This is the violence of institutions; indifference and inaction and slow decay.
Alas. I'm a woman and am pretty much free to wear whatever.
You could dress really 80s!
Oops, that's not a girl, that's Vince Neil, lead singer of Mötley Crüe. How silly of me!
Let me try this again...
That's more like it! People would definitely be shocked!
_________________
Opportunities multiply as they are seized. -Sun Tzu
Nature creates few men brave, industry and training makes many -Machiavelli
You can safely assume that you've created God in your own image when it turns out that God hates all the same people you do
Bethie
Veteran
Joined: 26 Jul 2010
Age: 38
Gender: Female
Posts: 2,817
Location: My World, Highview, Louisville, Kentucky, USA, Earth, The Milky Way, Local Group, Local Supercluster
Alas. I'm a woman and am pretty much free to wear whatever.
You could dress really 80s!

Oops, that's not a girl, that's Vince Neil, lead singer of Mötley Crüe. How silly of me!
Let me try this again...

That's more like it! People would definitely be shocked!
...the second one's not a whole lot better, D.
_________________
For there is another kind of violence, slower but just as deadly, destructive as the shot or the bomb in the night. This is the violence of institutions; indifference and inaction and slow decay.
Aw come on, you'll be my hero (not to suggest you aren't already, or anything.. ) ![]()
_________________
Opportunities multiply as they are seized. -Sun Tzu
Nature creates few men brave, industry and training makes many -Machiavelli
You can safely assume that you've created God in your own image when it turns out that God hates all the same people you do

