visagrunt wrote:
By promoting healthier choices and by undercutting the pharmaceutical industry, the insurers can start to keep their costs under control.
I understand your logic, but it all seems so abstract. The health insurance companies are competing with each other, right? So they want their own customers to be healthy, and the customers of other insurance companies to be sick. Are you really saying that health insurance companies will actively promote healthier lifestyles, but
only to their own customers? How? I mean, they can't put ads on TV, since everyone can see them. Will they call up their customers and give them a personal lecture on healthy habits?
I can't imagine it being nearly as effective at changing culture as a government which can fund media campaigns on single issues.