09 Mar 2021, 5:26 am
09 Mar 2021, 5:38 am
09 Mar 2021, 10:28 pm
10 Mar 2021, 3:44 am
binstein wrote:
cyberdad wrote:
Don't forgot new cultural memes emerge to replace old outdated ones. Santa was a marketing tool invented by Coca cola (and a very successful one, perhaps one of the best).
Santa Claus being an invention of Coca Cola has been debunked https://www.snopes.com/fact-check/the-claus-that-refreshes/
You don't get it...they invented the commercial santa
Before coke
After coke
pretty obvious to me
10 Mar 2021, 5:01 am
cyberdad wrote:
binstein wrote:
cyberdad wrote:
Don't forgot new cultural memes emerge to replace old outdated ones. Santa was a marketing tool invented by Coca cola (and a very successful one, perhaps one of the best).
Santa Claus being an invention of Coca Cola has been debunked https://www.snopes.com/fact-check/the-claus-that-refreshes/
You don't get it...they invented the commercial santa
Before coke
After coke
pretty obvious to me
You don't get it...From the linked article which you are "responding" to:
Quote:
However, illustrations of lavishly bearded Santas (and his predecessors), showing figures clothed in red suits and red hats with white fur trimming, held together with broad black belts, were common long before Coca-Cola’s first Sundblom-drawn Santa Claus advertisement appeared in 1931, as evidenced by these examples from 1906, 1908, and 1925, respectively:
Quote:
There was a period of overlap during which the modern Santa Claus character coexisted with other Christmas figures and other versions of himself, as his now-standard appearance and persona jelled and his character grew in popularity to become the dominant (secular) Christmas figure in the western world. However, that period had ended before Coca-Cola began utilizing Santa for their holiday season advertisements. As noted in a New York Times article published in 1927, four years before the appearance of Sundblom’s first Santa-based Coca-Cola ad, the Santa Claus figure rendered by Sundblom was based upon what had already become the standard image of Santa:
Quote:
A standardized Santa Claus appears to New York children. Height, weight, stature are almost exactly standardized, as are the red garments, the hood and the white whiskers. The pack full of toys, ruddy cheeks and nose, bushy eyebrows and a jolly, paunchy effect are also inevitable parts of the requisite make-up.
pretty obvious to me...
11 Mar 2021, 1:55 am
Brictoria wrote:
cyberdad wrote:
binstein wrote:
cyberdad wrote:
Don't forgot new cultural memes emerge to replace old outdated ones. Santa was a marketing tool invented by Coca cola (and a very successful one, perhaps one of the best).
Santa Claus being an invention of Coca Cola has been debunked https://www.snopes.com/fact-check/the-claus-that-refreshes/
You don't get it...they invented the commercial santa
Before coke
After coke
pretty obvious to me
You don't get it...From the linked article which you are "responding" to:
Quote:
However, illustrations of lavishly bearded Santas (and his predecessors), showing figures clothed in red suits and red hats with white fur trimming, held together with broad black belts, were common long before Coca-Cola’s first Sundblom-drawn Santa Claus advertisement appeared in 1931, as evidenced by these examples from 1906, 1908, and 1925, respectively:
Quote:
There was a period of overlap during which the modern Santa Claus character coexisted with other Christmas figures and other versions of himself, as his now-standard appearance and persona jelled and his character grew in popularity to become the dominant (secular) Christmas figure in the western world. However, that period had ended before Coca-Cola began utilizing Santa for their holiday season advertisements. As noted in a New York Times article published in 1927, four years before the appearance of Sundblom’s first Santa-based Coca-Cola ad, the Santa Claus figure rendered by Sundblom was based upon what had already become the standard image of Santa:
Quote:
A standardized Santa Claus appears to New York children. Height, weight, stature are almost exactly standardized, as are the red garments, the hood and the white whiskers. The pack full of toys, ruddy cheeks and nose, bushy eyebrows and a jolly, paunchy effect are also inevitable parts of the requisite make-up.
pretty obvious to me...
Feel free to believe what you want.
I worked in advertising for a few years while biding my time so I know a thing or two. Coca Cola borrowed one caricature of santa (certainly not the only one as you are claiming/alluding to) and reinvented it as their mascot. Voila! all memory of santa is erased and he was reborn in the 1930s as one homogenous image with the white beard and red and white suite.
Prior to Coca cola there were "many different depictions of Santa Claus around the world, including a tall gaunt man and an elf —there was even a scary Claus".
So I guess I win this one Brictoria
I promise not to savour my victory too much
11 Mar 2021, 2:25 am
cyberdad wrote:
Brictoria wrote:
cyberdad wrote:
binstein wrote:
cyberdad wrote:
Don't forgot new cultural memes emerge to replace old outdated ones. Santa was a marketing tool invented by Coca cola (and a very successful one, perhaps one of the best).
Santa Claus being an invention of Coca Cola has been debunked https://www.snopes.com/fact-check/the-claus-that-refreshes/
You don't get it...they invented the commercial santa
Before coke
After coke
pretty obvious to me
You don't get it...From the linked article which you are "responding" to:
Quote:
However, illustrations of lavishly bearded Santas (and his predecessors), showing figures clothed in red suits and red hats with white fur trimming, held together with broad black belts, were common long before Coca-Cola’s first Sundblom-drawn Santa Claus advertisement appeared in 1931, as evidenced by these examples from 1906, 1908, and 1925, respectively:
Quote:
There was a period of overlap during which the modern Santa Claus character coexisted with other Christmas figures and other versions of himself, as his now-standard appearance and persona jelled and his character grew in popularity to become the dominant (secular) Christmas figure in the western world. However, that period had ended before Coca-Cola began utilizing Santa for their holiday season advertisements. As noted in a New York Times article published in 1927, four years before the appearance of Sundblom’s first Santa-based Coca-Cola ad, the Santa Claus figure rendered by Sundblom was based upon what had already become the standard image of Santa:
Quote:
A standardized Santa Claus appears to New York children. Height, weight, stature are almost exactly standardized, as are the red garments, the hood and the white whiskers. The pack full of toys, ruddy cheeks and nose, bushy eyebrows and a jolly, paunchy effect are also inevitable parts of the requisite make-up.
pretty obvious to me...
Feel free to believe what you want.
I worked in advertising for a few years while biding my time so I know a thing or two. Coca Cola borrowed one caricature of santa (certainly not the only one as you are claiming/alluding to) and reinvented it as their mascot. Voila! all memory of santa is erased and he was reborn in the 1930s as one homogenous image with the white beard and red and white suite.
Prior to Coca cola there were "many different depictions of Santa Claus around the world, including a tall gaunt man and an elf —there was even a scary Claus".
So I guess I win this one Brictoria
I promise not to savour my victory too muchFrom the article (It isn't that hard to read...):
Quote:
As noted in a New York Times article published in 1927, four years before the appearance of Sundblom’s first Santa-based Coca-Cola ad, the Santa Claus figure rendered by Sundblom was based upon what had already become the standard image of Santa:
Quote:
A standardized Santa Claus appears to New York children. Height, weight, stature are almost exactly standardized, as are the red garments, the hood and the white whiskers. The pack full of toys, ruddy cheeks and nose, bushy eyebrows and a jolly, paunchy effect are also inevitable parts of the requisite make-up.
Or, to make it easier for you - From what I believe is the same article (dated November 27,1927):
Quote:
SANTA CLAUS is already in evidence in department stores and during the next week or two will appear in increasing numbers on the street corners of New York. The advertising representation of the patron saint of Christmas, this year more than ever before, has become almost as standardized as the products he promises to the credulous and half-credulous youngsters.
Source: https://www.nytimes.com/1927/11/27/archives/a-standardized-santa-claus-appears-to-new-york-children.html
You could even look at:
Quote:
Historically, Coca-Cola was not the first soft drink company to utilize the modern image of Santa Claus in its advertising—White Rock Beverages had already used a red and white Santa to sell mineral water in 1915 and then in advertisements for its ginger ale in 1923. Earlier still, Santa Claus had appeared dressed in red and white and essentially in his current form on several covers of Puck magazine in the first few years of the 20th century.
Source: https://en.wikipedia.org/wiki/Santa_Claus#20th_century
Looking at the material from that era, it seems the only thing Coke did was convince the gullible that they "invented" the modern depiction of Santa...
11 Mar 2021, 3:13 am
11 Mar 2021, 3:29 am
11 Mar 2021, 3:44 am
11 Mar 2021, 3:49 am
cyberdad wrote:
I see you have a problem with accepting facts Brictoria that (presented as clear as day) don't fit your world-view narrative. Hardly surprising.
The article you posted is irrelevant, Coco Cola reinvented the image of santa claus, there are some who have a problem accepting that western culture has been shaped by corporate marketing.
The article you posted is irrelevant, Coco Cola reinvented the image of santa claus, there are some who have a problem accepting that western culture has been shaped by corporate marketing.
11 Mar 2021, 5:09 am
Pepe wrote:
cyberdad wrote:
I see you have a problem with accepting facts Brictoria that (presented as clear as day) don't fit your world-view narrative. Hardly surprising.
The article you posted is irrelevant, Coco Cola reinvented the image of santa claus, there are some who have a problem accepting that western culture has been shaped by corporate marketing.
The article you posted is irrelevant, Coco Cola reinvented the image of santa claus, there are some who have a problem accepting that western culture has been shaped by corporate marketing.
Don't mind us, this is the santa wars
11 Mar 2021, 7:44 am
cyberdad wrote:
Pepe wrote:
cyberdad wrote:
I see you have a problem with accepting facts Brictoria that (presented as clear as day) don't fit your world-view narrative. Hardly surprising.
The article you posted is irrelevant, Coco Cola reinvented the image of santa claus, there are some who have a problem accepting that western culture has been shaped by corporate marketing.
The article you posted is irrelevant, Coco Cola reinvented the image of santa claus, there are some who have a problem accepting that western culture has been shaped by corporate marketing.
Don't mind us, this is the santa wars
I was just astounded by the irony.
11 Mar 2021, 7:51 am
11 Mar 2021, 9:08 am
11 Mar 2021, 8:52 pm
