https://www.technologyreview.com/s/6037 ... you-think/
from the article wrote:
More recently, Buzzfeed interviewed a number of ex-Cambridge Analytica employees, as well as other consultants who had seen its work, and found that “the company has never provided evidence that [its psychological approach] even works.”
https://www.buzzfeed.com/kendalltaggart ... .tq1Pzv1V2buzzfeed article wrote:
But interviews with 13 former employees, campaign staffers, and executives at other Republican consulting firms who have seen Cambridge Analytica’s work suggest that its psychological approach was not actually used by the Trump campaign and, furthermore, the company has never provided evidence that it even works. Rather than a sinister breakthrough in political technology, the Cambridge Analytica story appears to be part of the traditional contest among consultants on a winning political campaign to get their share of credit — and win future clients.
Sounds like they're peddling snake oil to me.