Saul David Alinsky was an American community activist

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Saul David Alinsky was an American community activist and political theorist.

"Alinsky would find an external antagonist to turn into a "common enemy" for the community within which he was operating. Often, this would be a local politician or agency that had some involvement with activity concerning the community. Once the enemy was established, the community would come together in opposition of it. This management of conflict heightened awareness within the community as to the similarities its members shared as well as what differentiated them from those outside of their organization.[4] The use of conflict also allowed for the goal of the group to be clearly defined. With an established external antagonist, the community's goal would be to defeat that enemy.[4]

Direct action created conflict situations that further established the unity of the community and promoted the accomplishment of achieving the community's goal of defeating their common enemy."

https://en.wikipedia.org/wiki/Rules_for_Radicals

5. “Ridicule is man’s most potent weapon.” There is no defense. It’s irrational. It’s infuriating. It also works as a key pressure point to force the enemy into concessions.