The Bella Hadid 1972 Olympics shoe ad

Post Reply New Topic

Adidas is apologizing for including model Bella Hadid in its campaign relaunching a shoe from the 1972 Munich Olympics, where Palestinian terrorists killed 11 Israeli athletes. Hadid's father is Palestinian and she has been vocal critic of the Israeli government over the years.

The SL 72 campaign, unveiled on Monday, revived the "coveted classic" sneaker that was first created for Adidas athletes at the Munich Olympics. An ad that appeared across Adidas platforms and a Times Square billboard featured Hadid wearing the trainers while holding flowers.

Giving Bella Hadid her flowers in the SL 72," Adidas Originals said in a now-deleted post on X.

The sports apparel company came under fire for choosing Hadid as the face of the campaign.

During the 1972 Munich Olympics, the Palestinian terrorist group Black September infiltrated the Olympic Village, killing two Israeli athletes and kidnapping nine others in what is now known as the Munich massacre. All nine Israelis and a German police officer were killed in a failed rescue operation.

"For Adidas to pick a vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory," the American Jewish Committee posted on X Thursday. "Neither is acceptable."

Giving Bella Hadid her flowers in the SL 72," Adidas Originals said in a now-deleted post on X.

The sports apparel company came under fire for choosing Hadid as the face of the campaign.

During the 1972 Munich Olympics, the Palestinian terrorist group Black September infiltrated the Olympic Village, killing two Israeli athletes and kidnapping nine others in what is now known as the Munich massacre. All nine Israelis and a German police officer were killed in a failed rescue operation.

"For Adidas to pick a vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory," the American Jewish Committee posted on X Thursday. "Neither is acceptable."

Adidas apologized in a statement and said it would make changes to the campaign, though it did not specify what those revisions would be.

"We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused,” a company spokesperson said. "As a result, we are revising the remainder of the campaign. We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do.”

Hadid is vocal about her pro-Palestinian views and frequently speaks out against the Israel-Hamas War on social media. She and sister Gigi Hadid donated $1 million in June to Palestinian relief efforts, according to BBC.

"Palestine on my mind, in my blood and on my heart," Hadid wrote in the Instagram caption of a photo of her wearing a keffiyeh dress. "ALL EYES ON RAFAH”

Her father, Mohamed Hadid, was born in Nazareth in 1948, when Israeli forces drove 750,000 Palestinians out in the Nakba.

Hadid's ad was taken off of Adidas' social media accounts but is still featured on the company's website as of Friday morning.

"For Adidas to pick a vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory," the American Jewish Committee posted on X Thursday. "Neither is acceptable."

The choice of a Palestinian person who supports Palestine existing is causing some people some feelings.

So now evidence she accepted the gig?

No one's denying that she accepted the gig.

Adidas choice of model is just causing some gnashing of teeth from terrible people.

Am old enough to remember the infamous 1972 Olympics when Palestinian terrorists murdered eleven Israeli athletes.

Reviving a shoe from 1972 and having an anti Israeli spokesperson for it is a bad idea. Ergo Adidas made the right decision in removing the ad campaign. End of discussion. Move on.
==============================

The issue is what happened in 1972: Palestinian perpetrators and Israeli innocent victims.

Not the current situation in which both Palestinians and Israelies have dwarfed what happened then in savagery: Hamas murdering a thousand Israelies and Israeli murdering 32 thousand Palestinians in retaliation.

You didn't explain in what way she is anti Israeli. You even took it further claiming she's a spokesperson.

When do you think the Israel-Palestine conflict begin?

How come you believe Israeli people can be innocent and Palestinian not? It might be interpreted like a racist thing to say. I hope it wasn't your intention.

I said that IN THAT PARTICULAR INCIDENT in 1972 the Palestinian terrorists murdered innocent civilian Israeli athletes ergo they were guilty of a crime. Israel was not guilty of anything.

The issue is what happened in 1972: Palestinian perpetrators and Israeli innocent victims.

Not the current situation in which both Palestinians and Israelies have dwarfed what happened then in savagery: Hamas murdering a thousand Israelies and Israeli murdering 32 thousand Palestinians in retaliation.

I clearly did not take sides between Arabs and Israelies.