online positive opinions are more influential

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http://www.theage.com.au/digital-life/d ... 2rlid.html

Positive opinions are more influential than negative ones, at least on the internet.

If an article is "liked" on a website such as Facebook or Reddit, new readers are more likely to approve of it, according to a new study. While the positive reactions create a "herding" effect, the authors said, negative views don't appear to affect people the same way.

Read more: http://www.theage.com.au/digital-life/d ... z2bdo50Op7

And companies are jumping on that bandwagon too. There's third world industries based on getting likes up.

No big surprise, as critical thinking is not seen as a positive attribute and most people want to belong to some group.