khaoz wrote:
Where is the condensed version?
My condensed version:
-Emotionally charged situations can trigger the fight or flight response; this includes emotionally charged data.
-The way this response manifests in response to data is for people to dig in their heels and defend their position. Unsophisticated people will just deny with 'nope, nope, nope". Sophisticated people will create logical rationalizations. [which is why some PPR threads can get to 20 pages, all those logical rationalizations]
Quote:
These individuals are just as emotionally driven and biased as the rest of us, but they’re able to generate more and better reasons to explain why they’re right—and so their minds become harder to change.
-how to get around this: when presenting new information to an entrenched person, avoid triggering an emotional response
Quote:
you don’t lead with the facts in order to convince. You lead with the values—so as to give the facts a fighting chance.
My personal take:
It is often said that people hold certain ideas out of ignorance and that education will counter that ignorance. But according to this article (which I believe, since it is in line with personal experience), people will only change their ideas in response to new data if that new data doesn't threaten their values and is presented in a way that triggers no emotional response.
Personal example:
Many, many religious people have attempted to convert me to their religion via education in the form of pamphlets etc. They believe that the only reason I am not a member of their religion is because I am ignorant of certain data (usually the Bible but sometimes also Watchtower magazine) and if they expose me to that data, I will change my mind. This has never worked. Their pamphlets trigger an emotional reaction of "threat to science". The only people who have ever got me to even consider the possibility of God are scientists who frame their speculations within a scientific framework, such as Isaac Newton's famous watchmaker analogy or more recently some scientists who put God outside the universe as the initiator of the Big Bang. These approaches don't trigger the "threat to science" emotional reaction.