Obviously I cannot vote considering I live in the old continent, but the Democrats made a fatal mistake: choosing Hillary over Bernie. Bernie was a charismatic intelligent person with decent oratory skills. He was clearly educated and he had fans. Hillary is seen as "just another Clinton". People will inevitably compare her to Bill, and therefore she'll always be considered more of the same. She doesn't even have the same popularity Obama had when he was new. Of course Trump supporters perfectly know his leader is seen as a mean offensive person who irritates random people, but they don't truly care and they almost love being the bad guys. You can dislike him, but Trump is pretty much a good troll and that's something many potential voters find funny. I don't truly care about these elections because I don't even see how they affect me unless you guys wanna throw nukes at each other all over the planet, but I'm just pointing out why people who like Trump clearly like him: because they think he's entertaining. Nowadays most politicians are more or less the same and he stands out as someone rebellious and fresh. Like Marmite: love it, or hate it, but you won't be indifferent.
Attacking Trump saying "You're a bad person who has prejudices or whatever" is, well, dumb. It's like trying to defend yourself from a bully calling him a bully; it makes you look weak and lame and of course he won't stop. He perceives it as weakness. I don't see how Hillary's advisers don't see this. Bernie wanted to make College free at least if I recall correctly, but what does she have to offer apart from pretty much nothing? Not trying to defend Trump, but I fail to see how can a Presidential candidate whose health is constantly questioned be a decent opponent. It makes her look frail and incapable to assume her future responsabilities. People who oppose Trump will still vote for her, but as I said before, the more the Media attack Trump, the cooler he looks to many. It's a paradox, but it's the truth. Life is full of ironies and contradictions.
How many Americans adore Putin these days? Sometimes people love good villains.