It was more than a little surprising, then, when Thacker’s name appeared in the middle of a bizarre international fact-checking controversy. In an article for one of the world’s oldest academic outlets, the British Medical Journal, Thacker wrote a piece entitled, “Covid-19: Researcher blows the whistle on data integrity issues in Pfizer’s vaccine trial.” He did what he’d done countless times, shepherding into print the tale of an apparent whistleblower with an unsettling story. Brook Jackson worked for a Texas firm called Ventavia that conducted a portion of the research trials for Pfizer’s Covid-19 vaccine. This is the same vaccine that Thacker himself, who now lives in Spain and is married to a physician, had taken.
After going through both legal and peer review, but without contacting Ventavia — apparently, they feared an injunction — the BMJ published Thacker’s piece on November 2nd, 2021. The money passage read:
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A regional director who was employed at the research organization Ventavia Research Group has told The BMJ that the company falsified data, unblinded patients, employed inadequately trained vaccinators, and was slow to follow up on adverse events reported in Pfizer’s pivotal phase III trial.
Beginning on November 10th, 2021, the editors began receiving complaints from readers, who said they were having difficulty sharing it. As editors Fiona Godlee and Kamran Abbassi later wrote in an open letter to Facebook CEO Mark Zuckerberg:
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Some reported being unable to share it. Many others reported having their posts flagged with a warning about “Missing context ... Independent fact-checkers say this information could mislead people.” Those trying to post the article were informed by Facebook that people who repeatedly share “false information” might have their posts moved lower in Facebook’s News Feed. Group administrators where the article was shared received messages from Facebook informing them that such posts were “partly false.”
Facebook has yet to respond to queries about this piece. Meanwhile, the site that conducted Facebook’s “fact check,” Lead Stories, ran a piece dated November 10th whose URL used the term “hoax alert” (Lead Stories denies they called the BMJ piece a hoax).
Moreover, they deployed a rhetorical device that such “checking” sites now use with regularity, repeatedly correcting assertions Thacker and the British Medical Journal never made. This began with the title: “The British Medical Journal Did NOT Reveal Disqualifying And Ignored Reports Of Flaws In Pfizer COVID-19 Vaccine Trials.”
The British Medical Journal never said Jackson’s story revealed “disqualifying flaws” in the vaccine. Nor did it claim the negative information “calls into question the results of the Pfizer clinical trial.” It also didn’t claim that the story is “serious enough to discredit data from the clinical trials.” The BMJ’s actual language said Jackson’s story could “raise questions about data integrity and regulatory oversight,” which is true.
The real issue with Thacker’s piece is that it went viral and was retweeted by the wrong people. As Lead Stories noted with marked disapproval, some of those sharers included the likes of Dr. Robert Malone and Robert F. Kennedy.
To them, this clearly showed that the article was bad somehow, but the problem was, there was nothing to say the story was untrue.In a remarkable correspondence with BMJ editors, Lead Stories editor Alan Duke explained that the term “missing context” was invented by Facebook:
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To deal with content that could mislead without additional context but which was otherwise true or real… Sometimes Facebook’s messaging about the fact checking labels can sound overly aggressive and scary. If you have an issue with their messaging you should indeed take it up with them as we are unable to change any of it.
“Missing context” has become a term to disparage reporting that is true but inconvenient. As Thacker notes in the Q&A below, “They’re checking narrative, not fact.”
The significance of the British Medical Journal story is that it showed how easily reporting that is true can be made to look untrue or conspiratorial. The growing bureaucracy of
“fact-checking” sites that help platforms like Facebook decide what to flag is now taking into account issues like: the political beliefs of your sources, the presence of people of ill repute among your readers, and the tendency of audiences to draw unwanted inferences from the reported facts. All of this can now become part of how authorities do or do not define reporting as factual.
“But that’s not a fact check,” says Thacker. “You just don’t like the story.”[...]
This new “fact-checking” standard bastardizes the whole idea of reporting. It’s also highly convenient for corporations like Pfizer, which incidentally have extensive records of regulatory violations. As Thacker details below, firms have successfully manipulated reporters and Internet platforms into seeing a binary reality in which all critics are conspiracy theorists.
“We don’t have main and minor [points of view] anymore,” he says. “What we have is truth, and conspiracy.”
After the BMJ episode, a “Missing context” flag should be understood for what it is: an intellectual warning label for true but politically troublesome information.
03 Feb 2022, 12:05 am
