A TikTok has gone viral of a user mocking Kmart’s latest inclusive doll.
The clip, which has amassed more than 6 million views in just one day, shows a shelf full of toys including a Down syndrome doll that was released in late 2020.
The footage is overplayed with the text “Kmart Australia has no chill,” alongside several crying emojis.

Last year, former Bachelor contestant Laura Byrne shared a tearful apology after she mistakenly made fun of the retailer’s doll with Down syndrome.
In a since deleted Instagram post, she wrote: “Good luck to all the mamas surviving the next week of rain with toddlers stuck inside,” she wrote over a video of her daughter asking for a doll.
“I think we have enough crying babies at home, we don’t need another one,” Ms Byrne tells her daughter.
“And this baby here is truly petrifying,” she added as she approached one doll on the store’s shelves. “That is a scary AF doll.”
Kmart launched its two dolls with Down syndrome in December 2020 in what has been labelled a big win for disability representation.
The dolls were welcomed by Down syndrome Australia (DSA).
“They reached out to DSA early in the process to consult with us about their ideas, and we’re happy to see dolls with Down syndrome in their new line of inclusive toys,” DSA management said in a statement at the time.
Parents have since posted positive comments about the dolls on social media, commending the retailer for allowing children with the condition to finally have a doll they can relate to.
“My 7 year old daughter Georgia has Cerebral Palsy and Autism, my mother came across these amazing dolls in Kmart, my daughter absolutely loves them. I think it is such a beautiful idea that the company has come up with these beautiful Dolls with Down syndrome,” one woman wrote on Facebook.
The retailer has expanded its inclusion dolls range to include a Guide Dog handler.
