Jolie posters not "Wanted" in UK, watchdog rules

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Dox47
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10 Sep 2008, 9:12 pm

Jolie posters not "Wanted" in UK, watchdog rules

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LONDON (Reuters) - Angelina Jolie might ooze Hollywood glamour, but if she's armed and looking dangerous, the actress is not welcome in Britain.

Britain's media watchdog, the Advertising Standards Authority (ASA), has banned two posters of Jolie promoting the film "Wanted" after upholding complaints that the images of the gun-toting actress glamorized the use of guns and violence.

One poster showed the actress crouching and holding a gun pointing upward while the other showed her lying on her back across a car's hood, brandishing guns.

The ASA said it had received 17 complaints from people who thought the ads were irresponsible because they glorify and glamorize gun crime at a time when there is increasing public concern in Britain about it.

Some also complained that the posters for the high-tech action thriller co-starring James McAvoy and Morgan Freeman were unsuitable to be seen by children.

"We considered, that because the ads featured a glamorous actress, action poses, several images of or related to guns and aspirational text, they could be seen to glamorize the use of guns and violence," the ASA said in an online ruling.

The film's maker, Universal Pictures, defended the posters, saying the style of the advertisements reflected the film's comic-book roots and providing examples of other ads they believed were more graphic and less stylized than their posters.

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It's an ACTION film, what did they think it was about? Knitting? Honestly...


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ShawnWilliam
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10 Sep 2008, 10:21 pm

cops are getting more and more offense and torcher weapons, and they're scared of civilians owning guns for defense..



Fnord
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10 Sep 2008, 10:27 pm

Is it just me, or is the UK becoming even more PC than a Sacramento gay wedding?


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Macbeth
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10 Sep 2008, 10:50 pm

Because our half-ass excuse for a government refuses to fund proper policing with real coppers who are actually trained to fight crime, and has liberalised and watered down the criminal justice system to the point where its beccoming really damn hard to even get arrested, never mind locked up, their is no other recourse open to the general public than to ban images that promote violence. Its about all that we can still do to actually prevent violence, despite the fact that its obviously completely ineffectual. We are way.. way past the stage where children are "influenced" by violence in games and films and TV. The influence has moved on a generation. Now, it is caused by peers. Banning stuff like this is pointless, but at least it looks like someone is doing something. Stress on the "Looks" part.

About all this tinpot dictatorship is good for now is turning us into a third world nation. Hands up who gets to be the next Zimbabwe.....


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11 Sep 2008, 1:58 am

Fnord wrote:
Is it just me, or is the UK becoming even more PC than a Sacramento gay wedding?

im blazed



Keith
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11 Sep 2008, 2:34 am

I grew up with films and guns in them. Does that mean when I want to grow up I wanted to be a gun?
Crazy...
Everything is promoting violence, school is promoting violence (not yet, but wait for it) music is promoting violence, etc



AnonymousAnonymous
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13 Sep 2008, 2:12 pm

I'm surprised.


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Jkid
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13 Sep 2008, 3:39 pm

I'm even surprised that these posters lasted so long.