tonight on "a current affair", there was a "feel good" story about a policeman who died in the line of duty. the whole show was dedicated to this story. the policeman had a house and land that he had planned to renovate, but he was killed before he could perform the renovation.
the house and property looked like it was worth about 1.2 million dollars before the $600,000 renovation that he had planned (he must have had the $600,000 saved in order to have intended to do a $600,000 renovation).
so everyone came to the rescue and volunteered to do the renovation for free ("oh the love and compassion" (said in the same tone as the hindenburg disaster reporter)).
apparently everyone was a hero for donating their time and products for free in order to complete the renovation at no cost to the policeman's wife and kids. i realize i may be overly cynical, but i saw the show as one giant advertisement. people said they had taken the day off in order to contribute their free labor toward the goal of being humanitarian, but everyone who was working on the renovation had their business logo's boldly displayed on their shirts, and they all took the time to describe how they were the best in their class. one days salary for their best looking employees is all they had to sacrifice for a 30 minute advertisement for their business. most of the companies (kitchen builders and plumbers and furniture companies and landscapers etc etc) were always to be seen somewhere in the background after they had had their highlight interview.
the renovations included spa baths and entertainment systems and the building of a separate teenager retreat (complete with pool tables) building on their 2 acre property. their floors were marble and their kitchen was stunning and the policemans wife was trying to fake crying in gratitude for the heart felt humanity of these logo wearing studs that were the chosen people to perform on the show. she seemed non plussed about all she was given even though she tried to act disarmed and emotional. the whites of her eyes remained white, and she looked like she was an amateur trying to act like she was shaken by the generosity of all these wonderful companies that joined in the effort.
her kids looked even less appreciative, and they seemed like they were impatient for the press to leave so they could enjoy what they were given.
everyone in the field of view of the camera throughout the show was good looking, and there were people in the audience holding babies who were all pretending to be astonished at the generosity of all these companies.
a few thousand dollars of merchandise and labor was all these companies had to spend for a 30 minute ad that made them look like saints.
also, during the ad breaks, all the companies who's logos (boldly emblazoned on their uniforms) i saw during the show, aired their usual ads.
what a scam. either i am sadly misguided and mistrusting, or else i am not seduced mindlessly like most of the people who saw this show.
i should have found an appropriate thread to post this in, but there are none, and i know that by tomorrow, this post will be five pages back, and by next week, it will be only evident to paleontologistic readers.