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RainingRoses
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08 Nov 2010, 5:36 pm

wavefreak58 wrote:
snowraintree wrote:
When generic foods first came out, they would be packaged in white boxes or cans that just said what was in them. Picture a big white box with big black letters saying corn flakes. That was it. Who needs a freaking sunrise over fields of corn in full color, vitamin enriched all natural whole grain complete breakfast help your children do better in school nutrition blah blah blah? They're corn flakes for god's sake.

OK. So block letters on white is maybe a bit too extreme, but you get the drift.

I remember these in the grocery stores when I was a kid in the '70s. I thought they were so funny. I remember thinking (as everyone did): OK, honest, but not very interesting.

Look, we have the capacity to appreciate colors, etc. Yes, even bright colors! Look at all of the people on WP who list video games as a favorite hobby. They're comfortably isolating -- I get that -- but all of the lights and color and music and speed totally cut against the sentiment that we somehow need simplicity and subdued colors or whatever.

OP: why don't you come up with a bunch of different ideas and themes and invite folks in SF with AS to look at them -- basically conduct a focus group. Or you could probably do it with photography and open it up to people online. You'll get an answer -- even if the answer is that there's no consensus among people with AS -- and probably guarantee yourself an A in the class.


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ruveyn
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08 Nov 2010, 5:49 pm

snowraintree wrote:
I'm a student at the Academy of Art University in San Francisco and I am working on a project in one of my classes concerning Aspergers Syndrome. We are designing packaging for a line of medical treatments (dietary and other included, total of 8 to 9 products) and I was interested in knowing what a person with the disorder would like to see in such packaging. Such as a particular graphics style (images, no images), hierarchy of the typography, or even present a conceptual idea behind the way the packaging should look.

Any guidance in this area would be greatly appreciated. Thank you.

-A list of possible products would be helpful as well.


Make sure you are advertising a product that works as promised. Attractive packaging will not make a bogus product or service un-bogus.

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Avengilante
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08 Nov 2010, 6:43 pm

snowraintree wrote:
products geared to appeal to those with AS and help "manage" symptoms..


This was precisely my point - there are no 'products to help manage symptoms', unless you're talking about prescription pharmaceuticals for anxiety, depression and ADHD, which you can't package in a gift bag. There are no drops for improving eye contact, no breath mint that helps with processing social stimuli and no shampoo that improves executive function. The whole idea is that you can give us something to 'fix' us and we're not broke.

Its kind of insulting, like marketing a frilly basket for fat people with diet aids and books on protein and fiber and coupons for treadmills, stomach bands and gym memberships. The Overeater's SlimKit. How thoughtful. The difference being of course, that the obese person might actually get some positive benefit from that. For us, its more like saying "Here, I got you something for your weirdness."


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StuartN
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08 Nov 2010, 6:54 pm

A counter-example: There are two almost identical bottles of Tresemme in my bathroom (http://www.google.com/images?q=tresemme) and amongst the hundreds of words on the bottle, it is almost impossible to see what the product is for, or which one is the conditioner. Cartons of milk should still say "milk".

(I also want Vanilla Aspcream with a 99 flake).



RainingRoses
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08 Nov 2010, 7:34 pm

Avengilante wrote:
snowraintree wrote:
products geared to appeal to those with AS and help "manage" symptoms..


This was precisely my point - there are no 'products to help manage symptoms', unless you're talking about prescription pharmaceuticals for anxiety, depression and ADHD, which you can't package in a gift bag. There are no drops for improving eye contact, no breath mint that helps with processing social stimuli and no shampoo that improves executive function. The whole idea is that you can give us something to 'fix' us and we're not broke.

Its kind of insulting, like marketing a frilly basket for fat people with diet aids and books on protein and fiber and coupons for treadmills, stomach bands and gym memberships. The Overeater's SlimKit. How thoughtful. The difference being of course, that the obese person might actually get some positive benefit from that. For us, its more like saying "Here, I got you something for your weirdness."

+1

The whole "manage symptoms" thing wasn't in the original post, and I see that I missed it in a subsequent post. In the spirit of giving the OP the benefit of the doubt (meaning I'm not insulted), I would recommend that she steer WAY clear of this.

I'm not against the concept in the abstract -- that is, of developing a marketing strategy that doesn't have at its roots confusion, manipulation, and utter B.S. But, the OP should know that many of us live with so-called "symptoms" very much in a delicate and highly individual balance. No products for me, thanks.


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CockneyRebel
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08 Nov 2010, 7:53 pm

I prefer to call them traits, quirks and kinks.


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PunkyKat
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08 Nov 2010, 8:38 pm

If you truly want to help us, why not put one of us through college?


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RainingRoses
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08 Nov 2010, 9:00 pm

CockneyRebel wrote:
I prefer to call them traits, quirks and kinks.

I prefer to call them "Aspie superpowers." :mrgreen:


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flamingshorts
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08 Nov 2010, 10:23 pm

Make the entire product range the same shape, size and taste. So its the same every day. THAT IS WHAT MANY OF US LIKE. Seriously we sometimes discuss here how we order the same food every time (until the wait-staff start making fun of us)

Food for Aspergers:
Oxytocin - the trust drug, so they tell me.
Southern Comfort - the USAs best contribution to human advancement



Jediscraps
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08 Nov 2010, 10:28 pm

I was thinking they'd provide Chamomile tea for anxiety :roll: .



Asp-Z
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09 Nov 2010, 10:45 am

In fact, if this product is a lotion or cream, call it Aloe Skin. Kudos to anyone who gets this.



CockneyRebel
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09 Nov 2010, 10:57 am

On a more serious note, melatonin and sleep aid tea are very helpful, and the packaging should be the same colours that Alex has chosen for this site. Light blue and light green.


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glider18
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09 Nov 2010, 11:52 am

CockneyRebel wrote:
On a more serious note, melatonin and sleep aid tea are very helpful, and the packaging should be the same colours that Alex has chosen for this site. Light blue and light green.


I love the light blue and light green together. I find it very relaxing. I can remember as a child liking shirts that had blue and green in them.

Relaxation is something I need. I often like to drink a cola with something like popcorn or Chex Party Mix in the evenings before going to bed.

So, in agreeing with CockneyRebel, I think light blue and light green in the packaging would be a bonus.


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DandelionFireworks
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09 Nov 2010, 6:02 pm

What are you actually seeking to do?

Packaging I would really like would read in plain English (if you're marketing this in another country, plain whatever that language is, which I probably don't speak), in a clean, readable font such as Times New Roman, NOT MONOSPACE, can we please get this through our heads now? NOT MONOSPACE. Go away, do not EVER write another thing in a monospace font again. Ever. It's torture to read those.

Something nice and regular, where an n looks like half of an m, and an n also looks like the bottom of an h. An a can either be shaped similarly to n and u, or round enough to look like o but with a line. In that case, e, a and o should all take up the same amount of space with the same outer curve, which should be shared by the bottom of a d.

Personally, I don't like the color scheme of this site. With regard to pictures, pretty ones that can be understood would be nice-- Christmas lights, trees in fall, etc. Logos are also nice.

I would like something with a descriptive name like Melatonin Tea or Pill To Make You Acceptable To NTs While Making You Miserable. So if your product is a vitamin for Betta splendens, I think you should call it Betta Vitamin. For instance, I'm looking right now at a nice product. They're flavored edible discs containing zinc and Vitamin C, and the package has a little decoration but is overall clear and has a small picture (some sort of astronomy thing), the brand (Wellness) and the name of the product (Zinc Lozenges). In much smaller but clearly distinguishable font it lists the flavor (peach-raspberry).

Please make everything on your label readable. Ideally, your product would also be a six-sided shape (such as a cube), but this is hardly important if you do the other stuff right. The zinc lozenges are in a round bottle.

Be kind to the environment; don't use plastic. *sigh* Please.

Describe your product clearly. Do not make ridiculous claims. Do not attempt to imply that if we use your pain reliever we will become attractive to the opposite sex. If this is the case, please state it outright. Suppose your product were an electric fork which you held in your hand to cause neurotypicals to think you were charismatic and socially adept. You would call your product something descriptive, such as Charisma Fork or Electric Fork or Social Zapper. You would not call your product Pop Tarts or Head On or Green Man or EnviroKids or Planters. You would have your chosen name clearly visible in an acceptable font on the front, against a not-too-distracting acceptable and attractive background.

On the back, you would have a description. "Hold Charisma Fork in your left hand to cause all NTs to think you're charismatic. Does not work on the first Tuesday of each month. Works by zapping newly-discovered Delta Radiation that only affects NTs. Prolonged use may turn your brain to mush, and may cause NTs to want to eat you." This needs to be legible and truthful, and should be written so your average ten-year-old could understand it.


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kate123A
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09 Nov 2010, 7:04 pm

I would like to see packaging in both modern and ancient languages with historically correct depictions of ancient civilizations. and/or with mythological creatures of terror terrorizing ignorant villagers.

Not everyone here will enjoy the same stuff. I sincerely doubt anyone else wants to see the same stuff I do. How about clear labels, no pictures, and a brief description of product claims. A box with sharp clear lines and in distinct colors(avoid bright bright colors such as blood red) As other posters have stated blue and green are nice.

Such as "product magically makes the opposite sex want to date you without taking advantage of you or treating you like garbage"

"product will increase wearer's chances of getting hired" or we will hire you to redesign our product(fire whoever came up with the idea) and pay a living wage.

Product will increase tolerance and compassion in those around you by overriding that nasty urge most NTs have to classify people as valuable or worthless based on superficial measurements.