In fairness to Action for Children, I'll post GAry Day's response to my email. However, this is a standard response that's gone out to everyone who's complained.
I don't think they have a proper understanding of a very complex and contentious issue.
Dear Mr Williams,
Thank you for your recent e-mail concerning our current advertising campaign. I am sorry that the current 'Dan' TV advert has upset you this was never our intention.
Action for Children’s new advert focuses on how we as a charity help to transform the lives of the most vulnerable children and young people. It is focussed on the real story of Dan who has autism. The advert is the second of three, which all take real and different stories from children and young people across our different areas of work.
As a charity we're committed to giving vulnerable children and young people a voice about issues that affect them-and this approach was central to the way we designed and produced the ads, and why we feature real voices and real experiences and are highlighting the story of a child suffering with autism.
Dan tells his own story in his own words, and he chose to name his condition, the drawings that you see were also drawn by Dan, the pictures depict how he saw himself before we as a charity got involved and helped Dan and his family.
Of course we would not intend to cause any distress to anyone who has autism or parents who care for a child with it and hope instead that people will understand that there are organisations like us who are there to give support to parents and children who have the condition, should they need it.
We also hope that through raising the profile of children who have autism and those who look after them, we can help to give a voice to those who are in this situation.
If you would like to complain about our advertisements then you can do this by contacting the Advertising Standards Authority at
www.asa.org.uk. They will look in to your complaint and if your concerns are upheld then we will be instructed to change or remove the advert.
Once again I can only apologise for causing you upset and hope I have been able to explain why we are currently airing this advert on TV in its current form.
Yours sincerely
Gary Day
Head of Supporter Care