MrXxx wrote:
Some become more withdrawn, some more boisterous, some more violent, some funnier (but only if I'm drunk myself), etc. In general, certain personality traits that are already there become more enhanced. The more a person drinks, the more negative (from my own sober point of view) and pronounced certain traits become. If I'm drinking too, the more acceptable these pronounced traits are.
This is fun stuff. If a culture believes alcohol makes them agressive and sexually uninhibited, they get agressive and sexually uninhibited on placebos.
The experiments show that when people think they are drinking alcohol, they behave according to their cultural beliefs about the behavioural effects of alcohol.
http://www.bbc.co.uk/news/magazine-15265317