LupaLuna wrote:
How many of you had enough with insurance ad's. I swear, the insurance industry must own the ad business. It's almost like 2/3 to 3/4 of all the ad's that you see on TV or hear on the radio are for some kind of insurance.
Here the local ads are literally 90% for either payday loans, debt relief or used car financing. Sad statement of the times we live in....
As for the topic at hand, while I will admit that as a child I was influenced by Saturday morning cartoons, I can confidently say TV ads have little effect on me. In fact, I am usually pointing out the dirty tricks commericals use: such as the background music, how highly staged ALL commercials are (even the latest craze of having "candid" commercials), how they use celebrities (who probably don't even know what they are endorsing) and they use empty slogans and buzzwords (I am looking at YOU, car commercials!) There is no way you can call a car "fuel efficient" or "green" but they use those terms because they are not quantifiable and utterly meaningless.
Quote:
Ads can push me *away* from brands quite easily
I recently got a new set of hockey gear. Even though it was clearly the best deal, I struggled buying from the 'big guys' just because I H-A-T-E how they loudly and constantly mention how famous NHL superstars use their gear. I do laugh though that when that superstar flops or has a bad year, they quietly change it to another superstar and brag how THEY use their product. I especially hate it when one company bragged about how they don't give freebies to NHL stars... and then bragged about how many NHL'ers use their gear in the same sentence. Newsflash: when you make $3 million a year, $500-$800 is not exactly a wallet buster....
To think I almost took Marketing in University. How utterly naive I was as to how dirty and underhanded many of these marketing firms are. I was so excited to launch a career helping people find the products that serve them best only to discover it's mostly about destabilizing people enough to sell them things they don't need or would ever want to make them stable again. How repulsive!