DW_a_mom wrote:
hush6 wrote:
Does it help more if people click on the ads? I don't mind them being there at all, but I never click. Should I? (this may be a stupid question, but I don't know how this stuff works.)
I don't know how it affects the costs of the site when you click, but I do know it affects the costs of the advertiser, in most models. We're seeing a lot of inappropriate ads for our population at this moment in time, however, and I would NOT want people clicking on those. WP doesn't choose the ads, if I understand it correctly, a third party company does. I would suspect that the ad supplier uses the click data, in part, to choose which ads rotate on the site. If you click on inappropriate ads, that encourages them. On the flip side, if you see something that sparks your interest, clicking might encourage more of that sort.
But its really frustrating to be looking at a 3 year old thread and have no idea how Alex feels about the issue at this point. Things change.
My understanding of how advertisments work is that the ads are provided by a third party and they're pretty specific to each user. They look for keywords in the sites you visit and then show ads that fit those keywords.
For instance, everyone here is probably going to see ads that have to do with the autism spectrum, because that's what this site is about. You can't go to a single page here without the word autism showing up, because it's in the banner up top. The ads see that and pull up ads that are under their autism category to display.
There will also be fairly generic ads. Lots of people want to lose weight and/or earn money, so those ads are also likely to get clicked (in theory, anyway).
However, there are also specific ones for each person. If you search glasses repeatedly or read a lot of sites about glasses, you're going to start seeing ads for glasses. It saw that keyword and picked it up.
Here's a few (this site) examples, if you want. A few months or so ago, there was a discussion in another part of the forum about acid reflux ads. Most people didn't have them, but if they went to that topic (especially repeatedly) and replied, the ads starting showing up. It recognized that keyword - acid reflux - assumed that everyone had it or was at least interested in it, and started showing ads for it. It doesn't even have to be here on the site; I got a ton of ads here for diabetes after my mother did some searches for it on Google.
On the other hand, shortly after I joined, another person from Ohio started getting dating ads for wealthy men on Lake Erie. He mentioned it and a few people replied. The post wasn't all that popular, because back then ads weren't such a big deal, I guess, and probably because it's funnier if you live in Ohio (I did at the time), but it got replies. Of everyone on the thread though, I was the only other one who ever saw it, and that was after the post and even then only twice. Why not everyone, since it happened in the thread up there? Well, for one thing, Ohio isn't as big of a keyword as acid reflux and autism, probably. It's not that big of a state, and there's not much special about it. Beyond that, the two of us who did see it also did outside searches for things related to it and/or also mentioned it in other posts. So it all depends.
I don't think that clicking the ads will increase them for other people, but it probably will increase them for you. What will increase the ads for multiple people - and this is kind of a Catch 22 - is openly complaining about them. The ad searchers don't get that you're saying I don't like dental ads; they see the dental and assume that that's what you want, so you see more. And if other people quote that or post about it, they're going to start seeing those same ads. I didn't see any of those ads until Dilbert mentioned them, and now there's one hanging on the side. It doesn't bother me, but that's just a personal thing.
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