I'm more than positive many of the toys I wanted were because either other people had them, or what they had looked cooler than my stuff.
Looking back, I don't necessarily think all of it was....but they seemed cooler to me because they were being played with by people who had other people playing with them, and I didn't.
In fact, for a very specific example, there was one specific Masters of the Universe character I wanted as a kid, and back then never had it because I'd go to the store and see new cool-looking characters instead; it was either look quickly for what I actually wanted, and be out of that wonderful heavenly store, or buy another cooler figure to bring my own "status" up.
Any of you went thru this?
And yes, I do own that character now; god he's still one of my favorites

haha- nope. I only thought of myself when picking out toys! I may have wanted a toy after playing with it at another girl's house. I only thought of my own enjoyment when picking them out though.