I am speaking impartially, as I am not participating, in this election.
A Youtube video shows a Hillary supporter wearing a black T-shirt, with her head surrounded in sunbeams, intended to resemble one of Chariman Mao's propaganda posters.
He is attributed to have said, those with an incorrect political view have no soul, and that social experiment is the soul of the Party.
Said experiments involved the development of grains, considered to be pseudo scientific. They were crowded together, as this would force cooperation, and were abused, as this would force evolution. (Lysenkoism.) Higher estimates reported that 70 million died of starvation.
I was raised in a Christian, fundamentalist, personality cult. They didn't remind me of Reagan or Trump, but of Mao.
In general, there was no such thing as private property; it belonged to the administrators.
Social experiment came into play, because there was always some project.
The little people paid-up, for the privilege of their participation. Many were burnt-out and destitute, but expected to maintain appearances of success, at all costs.
https://en.wikipedia.org/wiki/Liminality
https://en.wikipedia.org/wiki/Noble_lie
I feel that this a main character trait of NT people -- to need some mythos, goal, or monolythic project. And, as I see that notorious eye, in the pyramid, the building is forever incomplete. It will always be a work in progress. In Christianity, as I read about a Beelzebub, or Lord of the Flies, or god of forces, I get the impression of something abuzz. Movement for the sake movement, to keep people preoccupied.
When soft power is discussed, I consider the hovercraft actually sitting n a bag of air) or air hockey. It is blustering, hot air, which keeps most people manipulable, under the light pressure of a finger tip. Even the entire ship of state, which should normally be a crushing weight, might be moved around with a fan.
When I heard the Rothschild heiress, discussing money, not one commodity, nor number was named, specifically. She said they favored the unrestrictive *movement of goods and services, which, again, reminded me of liminality, in other words, just keeping the ball rolling.
So, if I was to apply this kind of logic to either respective candidate, Trump is regarded as a negotiator, and Hillary something of a change agent. They are using different tactics, but the tldr is to keep things astir.