Should an idea "sell itself?"

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I have always tried to have the best ideas in my field, expecting them to be appreciated on merit. Now, I suspect that I have been hobbled not only by less advanced ideas being promoted vigorously, but by a basic inability of people to evaluate ideas. Maybe my first clue should have been the way school elections were handled by papering the halls instead of just having debates.
When I consider making efforts to "sell" my ideas, I feel like a trickster bouncing someone out of their natural course, even if it was a rut. I also get into conflicts with competing promoters. Should I give up and consider that everyone needs to make their own mistakes?

In answer to your title question, yes, in reality as you know this is not true.

I could be wrong, I thought I read a post form you that recommended persuading others to believe they had come up with the idea themselves. I have also tried this route in the past, in my experience this works for a while but eventually erodes a persons confidence and is ultimately unsatisfactory. I'm constantly amazed that marketing is successful but advertising budgets seem to prove me wrong.

I think you need to find someone who does marketing. Public relations or PR as it is popularly known is a big thing these days. If you could work out some deal with them where you only paid them on results, you would be alright.

That's a better approach than what I suggested. Collaboration is a wonderful experience with the right people involved.