Woolworths expands Quiet Hour following successful trial
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After a successful trial in NSW and the ACT, Woolworths is rolling out low-sensory shopping experience Quiet Hour to more stores across Australia.
Over 260 Woolworths stores will dim their lights, turn down the volume of phones, registers and radio, and turn off oven buzzers for an hour every Tuesday between 10:30am and 11:30am to reduce anxiety and sensory stress for customers.
In addition, roll cages will be removed and there will be no PA announcements in-store unless there’s an emergency.
In March, rival supermarket Coles added ‘Quiet Hour’ to an additional 79 stores, bringing the total number of branches offering the experience to 256. Coles also trained staff to provide shopping support to customers who have autism.
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DSM 5: Autism Spectrum Disorder, DSM IV: Aspergers Moderate Severity.
“My autism is not a superpower. It also isn’t some kind of god-forsaken, endless fountain of suffering inflicted on my family. It’s just part of who I am as a person”. - Sara Luterman