Women go for the rebel type because American culture idolizes it. Our country was founded as a Revolution, and even before, in the colonial days, independence, self-reliance, and a bit of a defiant nature helped people get by on the wild Frontier. Of course, the archetype has become trashier and trashier through time. Free thinkers of the Enlightenment and Revolution were in time replaced with cowboys, who at least maintained some virtuous qualities (at least in the folklore passed down). That archetype gave way to the contemporary ideal of the rebel as thuggish rapper whose only "values" are greed, misogyny, and violence. Obviously this matches the blatant pandering to the lowest common denominator we see in popular culture.