Hey TheSpectrum.
People like to feel appreciated, so whether it's for your SO or a friend, a small gesture can mean a lot. For example, I like to write notes and make cards for others, and I'd often include a favorite memory, funny story/inside joke, or a quality that I appreciate about that person. Maybe it's just me, but I find that it's these little things that hold the most significance to me.
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Don't settle for someone who doesn't see your worth.