To attract women, become attractive to women.
Dress for the kind of woman you want to attract. If you dress excessively casual, you will only attract slobs. Dress slacks, loafers, and a button-down shirt make a good first impression. Keep the flashy colours to a minimum, but try to not fall into a strict black-trousers-and-white-shirt routine. Keep your shoes shined, your nails trimmed, and your hair combed. Bathe daily. Brush and floss.
A modest show of wealth helps. An expensive watch and a single ring on your right hand are sufficient. Avoid excessive jewelry. A nice car, clean on the inside and outside, are also important. No woman I've ever known would ride a bus on a date if she could, unless it's to get from the stadium parking lot to box seats.
Important note: Whoever makes the invitation pays for everything. Thus, if you invite a woman out, bring at least twice as much cash as you think you'll need. But if she makes the invitation, then she pays - but still carry cash. Few things are as embarrassing as to be invited out to dinner by a woman and then have her expect you to pay. Don't make a scene, just pay the tab, bid her 'Good Evening', and go home. End of relationship.
Conversation? Trust me, the man usually does more listening than talking, overall. Of course, the first few dates, she'll try to find out as much as possible about you. The usual stats are important, of course (full name, place of birth, colleges attended, favorite this or that...), but it is also your delivery she's attending to. If you speak in a constant, flat monotone like Ferris Bueler's professor, then she'll be bored. If your emotions run all over the chart, then you'll frighten her. If all you seem to talk about is how miserable your life is and how nobody understands you, then you'll likely never see her again.
Paste a James Bond - like smirk on your face. Keep your voice low in tone and volume. Make eye contact, but don't stare. Lean into her space, but don't loom imposingly. Use terms that involve inclusion, nurture, comfort, tolerance, and peace. Avoid terms that involve exclusion, disdain, suffering, hatred, and conflict. Be gracious to her and others ("Please" and "Thank You"). Offer your arm when walking together. Get to the door first, and hold it open for her. Hold her chair for her. And if a woman can't handle being treated in a gentlemanly fashion, then she's not worth seeing again.
Be able to carry your end of a random conversation. Read everything you can. National Geographic, Science & Nature, Sky & Telescope, and the Smithsonian are good for the cerebral types; and the Times, Newsweek, Wall Street Journal, and other major periodicals are good for current events; but don't forget that a lot of women actually read those magazines you see at the check-out stand. Try to keep up on social news, if only to know who got kicked off what reality TV show last night.
Don't forget a few of the Classics - Ibsen, Eyre, and others of the Victorian and Edwardian eras will be useful, especially if she holds an English or Literary major.
Finally, do not impose your desires on a woman without a clear and unequivocal invitation. 'No' always means 'No', but keep in mind that women seems to be more physically affectionate than men, so don't mistake a good-night kiss for an invitation to ... <*ahem*> ... navigate your longboat into her fjord.