Many years ago, I'd just started a new job and wasn't paying attention to the calendar. A friend and I decided to go see a movie. We were major geeks and there wasn't much in the way of SF that was playing at that time, except for Michael Crichton's Sphere. So we went to see that.
On Valentine's Day.
Titanic was still playing.
As you can imagine, the line wrapped around the building and was filled almost exclusively with couples going to see Titanic.
It was more awkward than normal, to say the least.