ebook called "The Popular Club"

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I remember a few years ago there was a website that was a side advertisement on the WrongPlanet site which showed an image of a highlighted male figure standing out in the middle of several other people. I think the tagline on the image was "I'm Popular, and You're Not". I clicked on the image and it directed me to a site which advertised an ebook called "The Popular Club". On the site, the author of the ebook explains that "us losers" have the wrong mindset and that mindset can change by learning the several methods contained in the ebook. The author's tone was quite arrogant and boastful. The author refuses to reveal his identity.

Has anybody heard of that site or even bought the ebook? If you have read the author's explanation of the content and/or read the ebook, what do you think?

From what I remember it just screams SCAM. However, I would like to hear other viewpoints.

I tried to search it and couldn't find it. I would have to know who the author is. Oh never mind I found it and 30 bucks, forget it. I'm too cheap.