It's just like any other day for me. It's in the middle of Summer, my town has always been empty of people during that time, everybody are on Holiday. So I never celebrated it as a kid, my family also never made a big deal out of it, nor for mine neither for their birthdays, though I would usually get some present, but no party, no cake, candles, nothing like that. And I don't feel sorry about that, it is totally irrelevant for me. I never aknowlidge my date of birth on social networks and don't like or need people congratulating me. However, I always remember birthdays of those people who care about them, congratulate and celebrate with them. I love wrapping presents, too.
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Someone wrote in their signature English is not their first language. Same here.