Robert Cialdini's "Influence: The Psychology of Persuas

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Is a great book. Not only does it help notice and resist compliance techniques, but the section on "Social Proof" explains so much about NT's! I am geeking out so much over this book.

Has anybody else read/begun to read this book?

i glanced at it and quickly found that it might as well be hieroglyphics, in that the social concepts presented in the book, to me are as mysterious as the time when i was a little kid before i could read, and i saw a mysterious 4-letter word in one of my sister's school textbooks, so i asked her what was that mysterious word, and she told me, "just."