Very much so! When I don't have access to my normal reading materials I will read anything. Street signs, bulletin boards, brochures, whatever. When bored, my reflex is to begin reading. If I go for too long without reading, I go into a sort of "reading withdraw" . In this state I obsessively read everything in sight until I gain access to a book, at which point I bury myself in the book, largely unresponsive to outside stimuli, until the panic recedes and I am able to interact with people more or less normally (usually after half an hour or more).
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Life is a long series of juxtapositions, ironies, and paradoxes.