Fahrenheit 451 is near :(

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At least with some ideas in marketing... How marketing expert have such positive view of dystopia I have no idea.
By the detection of boredom (http://pielot.org/2015/08/when-attention-is-not-scarce/) and multimedia deciding what we gonna watch (http://trends.cmf-fmc.ca/blog/programmatic-content-a-not-so-distant-future/ it could mean a future in which peoples are constantly consuming (culture is all about consumption nowadays.) all day shallow multimedia content decided by machines without any quiet solitary thinking moment. Prepare for hell.

Culture was ALWAYS all about consumption.

Technology just made it more blatant.

Culture is about consumption?

I don't think I understand what you are trying to say. Culture means human intellectual acheivement. The arts and sciences. Folkways. Music. Poems. Architecture. Space telescopes.

Culture is largely about expression and connection rather than consumption.

That's what i think too, my point is that it's not what the producers (And marketeer.) are thinking nowadays.

The Fahrenheit 451 scenario that I find more disturbing is the move from physical to digital media.

In an all e-book future, you don't even need to burn the things, you just change the read permission and tag them for deletion. Only open source and open standards without copy protection can defend against that.

The force is strong with this one.
He sees.

Dystopia Planetia is not the future, it is the Now.

Sad but true...I can see it manifesting in my niece tapping away at her tablet...

Books won't be aloud only the cookie cutter entertainment the masses are so glued to.

I suppose it goes beyond marketing. The current formula for turning our Utopia Planitia into a Dystopia Planitia seems to be:

+shallow -quiet -solitary -thinking

And yes, book burning is so passe, you just:

+protection -permission

Like kindergarden but with bigger "kids".

Having been one of those marketing experts, I can admit that you are spot on. I despised telling the public what to watch, listen, wear, eat, worship and enjoy. But, there is a sure-fire way to avoid marketing's effects: Get off its grid.

Read books (not web sites), talk to family and friends (don't text), cook your meals (don't microwave), use your postal service to communicate (not e-mail messages), develop your own opinions (don't repeat what others have said on your behalf), live actually (not virtually) and avoid those individuals who would drag you back into dystopic isolation. Be your own best advocate and defender.

It doesn't matter if most people disagree with your opinion. "Even if you are a minority of one, the truth is the truth" --Mahatma Gandhi.