I'm coming to see where if people have viscerally entertaining reactions to a particular person, thinker, public commentator in terms of vomiting projection all over them and it's not someone who behaves like Trump, it generally means they have a penchant for saying things that other people don't want to be true but realize deep down are.
With Jordan Peterson it was fascinating - ie. a really long time block where you couldn't say his name because people would look at you like you had two heads for naming a person they'd never heard of before and then, on the other side of that two weeks, everyone knew that he was a racist, bigot, 'far-right', etc. and it had something to do with him suggesting that if we're trying to de-sexualize the work place then it's an open question as to whether we want to encourage make-up to be worn in the workplace (really meek phrasing).
None of this goes anywhere near his pre-fame 'Maps of Meaning' lectures where he posted the courses on Youtube, and really what I like about him is predominantly centered around what I saw he was saying about these concepts and what he laid out in his 2015 Maps of Meaning lectures - something I'd been trying to tell my friends for over a year about the Jungian / achetypal layer of culture that people just had zero exposure to thinking about, and Peterson wonderfully tied these stories up with the ongoing processes of Darwinian evolution. Most people will never know that side of his work and it's not because he 'publicly disgraced himself', if he'd never gotten involved in issues over C-16 and compelled speech he had a very niche audience self-selected on their interest in archetypal stories and their role in the cultural layer.
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The loneliest part of life: it's not just that no one is on your cloud, few can even see your cloud.