Jory wrote:
I loved it when I saw it in the theatre, and my appreciation for it grows with each viewing. (This was #5.) I'm not going to waste my time speculating about why critics dismissed it and audiences stayed away, because it's not worth it. This happens to too many good movies, and time is always kind to them. This is Blade Runner all over again; 15 years from now, nobody will even remember that John Carter wasn't an instant success.
I think it
is worth it; I think it's fascinating why certain movies bomb, and the fact that we still remember that movies like 'Blade Runner' tanked upon release is kind of a testament to that. Even adjusted for inflation, 'John Carter' is one of the ten biggest box office bombs of all time, so I doubt anyone's going to forget about that, but as many movies like 'Blade Runner' show, people can easily separate that from its own merits as a film.
It's always interesting when a movie really bombs, because it's rarely because a movie is simply bad and nobody wanted to see it. If you've ever looked at a
list of the biggest box office bombs, you'll notice that
most of them really aren't *bad* movies...most of them are just pretty mediocre, or decent at best. They all have various reasons for tanking, and in 'John Carter''s case, I think it will long stand as an emphatic demonstration of how important marketing really is for a movie, as most sources pinpoint that as the primary cause for its downfall.
It's also a fine example of modern studio overbudgeting (note that eight of the top ten bombs are from the last ten years, with four from 2013 alone); 'John Carter' cost $350 million, production and marketing combined. When a movie grosses $284 million and is
still considered a colossal bomb, that speaks
greatly about how messed up the studio system can be. That stuff fascinates me.