In a paper called "Art as technique" Viktor Shklovsky discusses the idea of defamiliarisation as an aesthetic element to artistic pursuits. The theory being that if something disturbs the viewer/reader from their habitual and automatic understanding of things then it has turned itself into something that develops the mental aesthetic of perception. Hes basically saying that if something makes you stop to think then its pretty good artistry. From this definition of a cerebral art Where's Wally should find his place amongst great works.
Where's Wally may indeed be a picture book but on each and every page there is a myriad of sub-plots to mirror the finding of Wally. The Wally icon whose familiarity is disturbed in each new surrounding, imbues narrative with life in his mysterious journey making each and every reader stop to contemplate the entire workings of Wally's worlds. Shkklovsky says "An image is not a permanent referent for those mutable complexities of life which are revealed through it, its purpose is not to make us perceive meaning, but to create a special perception of the object - it creates a vision of the object instead of serving as a means for knowing it".
Can anyone really claim to 'know' Wally? What drives his ambitions, what are his dreams, hopes and loves? what was his childhood like? and most importantly What is he forever running from? The mysterious Wally holds his secrets close to him, a powerful feeling of isolation sets upon the reader, we shall never know Wally. Yet, we attain a special perception of Wally which draws the same eye as Lewis Carroll's Alice in Wonderland. Wally is the 'rabbit hole' of our minds, our innate wanderlust is sated by his travels, our primal hunter nature soothed by symbolically devouring Wally with our eyes. This emblem of our need to be Wally tied with the cannabalism of our own desires breaks the automatism and releases the grasp of the super ego to allow for a liberation as our Wally-selves are unified.
The concept of framing also takes a key role in Wheres Wally, in each scene the Wallyites (characters who are not Wally) can break the frames to which Wally is always bound. This stark contrast between the 'working' class of characters and the 'elite' (Wally, The Wizard, Waldo) aristocracy of the worlds transmutes its meaning directly from the Russion revolution. The bound elite are hidden by the emerging power of the working class characters and as readers we identify with many of their lives before ultimately moving onto our next challenge.
In conclusion, wheres Wally? Is great, always has been, now I know a technical reason why its great as well.
Aperta Verbum
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